Empathy, Expertise, and Innovation in Marketing and Healthcare
Emily Foucault: Amplifying Voices, Empowering Brands, and Transforming Conversations
Emily Foucault is a Toronto-based brand strategist, patient advocate, and speaker who blends storytelling, marketing expertise, and lived experience to create meaningful connections and inspire impactful change. With a career that began as a professional dancer and evolved through roles in sports marketing and global advertising agencies, Emily's journey is defined by resilience, creativity, and a commitment to making a difference.
Emily’s early career took her from captivating audiences across the U.S. as a jazz, tap, and ballet dancer to breaking ground in the golf industry as a marketing professional for prestigious brands like Sunice and Ashworth. Her work with iconic events, such as the Canadian Open and CP Women’s Open, and prestigious clubs including Hamilton Golf and Country Club and Mississaugua Golf and Country Club established her as a trusted expert in sports and event marketing.
Building on this foundation, Emily spent over a decade at leading marketing agencies, including MediaCom and Hill+Knowlton, mastering the art of strategy, branding, and innovation. In 2017, she launched ThinkHatch, a boutique marketing consultancy providing fractional marketing support for startups. Under her leadership, ThinkHatch propelled clients like ThreeShips, Rainstick Shower, and Joya to new heights. Her visionary approach earned her the Startup Canada Honorary Award for Female Entrepreneur of the Year in 2018, along with a nomination as a Finalist for the Notable Woman Award.
Beyond her professional accomplishments, Emily’s personal journey with multiple chronic illnesses, including mast cell activation syndrome (MCAS), myalgic encephalomyelitis/chronic fatigue syndrome (ME/CFS), GGM, adenomyosis and cptsd has shaped her mission to advocate for better healthcare systems and support frameworks. Now, as a Patient Advisor with organizations including the University of Toronto’s Department of Family and Community Medicine (DFCM) and CAMH—The Centre for Addiction and Mental Health—Emily brings the patient voice to the forefront of healthcare innovation.
Emily’s work extends into public speaking, where she educates and inspires audiences on topics such as navigating the Canadian healthcare system, building frameworks for workplace wellness, and advocating for patient-centered care. Her insights have been featured in esteemed media outlets such as The Kit, Now, CP24 and Healthy Debate, highlighting her influence as a thought leader in healthcare, wellness, and marketing.
Passionate about helping brands and organizations amplify their missions, Emily is dedicated to fostering authentic connections and driving meaningful change. Discover her journey and insights on her blog. 'Real Talk, Before it's Too Late', where she explores the intersection of art, wellness, and personal growth.
Emily Foucault proudly leading the way and celebrating the inaugural lighting of the CN Tower for Mast Cell Awareness Day on October 20, 2023.
Emily Foucault at The University of Toronto attending the Toronto screening of the documentary: Below The Belt by Shannon Cohn and executively produced by Hillary Clinton and Rosario Dawson.
As Seen In
Inspire Through Authentic Storytelling
Emily is a captivating speaker, inspiring organizations, media, and communities with storytelling rooted in lived experience, chronic illness advocacy, and insightful presentations on her perspective with patient advocacy and health innovation.
Elevate Your Brand Presence
Through creative and meaningful collaborations, Emily connects audiences to wellness and lifestyle brands. From hosting events like floral arranging to curating authentic campaigns, she focus on partnerships that inspire and engage.
Advocacy for Patient-Centered Care
Work with Emily to design patient-centered frameworks that support individuals with chronic illnesses, mental health challenges, and rare diseases.
Recent & Past Partners
