Grounded in lived experience
Starting with what people encounter in real care journeys—and treating that knowledge as expertise.
About Emily
Emily Foucault is a patient advocate, writer, speaker and communications partner who helps health care organizations bring lived experience into the work of research, education and system change.

A grounded perspective
After more than 15 years in communications, strategy and brand leadership, Emily's experience navigating complex chronic illness brought the stakes of communication into sharper focus. The words a system uses can shape trust, access, safety and whether people feel included in their own care.
Today, she brings both forms of expertise together. Her work connects lived insight with clear communication, thoughtful co-design and the practical realities of health care systems.
Professional biography
Emily is a Toronto-based patient advisor, writer, grounded and candid speaker, and communications partner. She brings more than 15 years of strategy and storytelling experience to work that helps health care organizations integrate lived experience in practical, meaningful ways.
Emily Foucault is a Toronto-based patient advocate, writer, grounded and candid speaker, and communications partner. She works with health care leaders, research teams and educators to integrate lived experience into communication, education, research and systems change.
Her perspective is shaped by a long diagnostic journey with Mast Cell Activation Syndrome and multiple complex chronic conditions. Those experiences changed how she understands trust, access and power in health care—and why clear, inclusive communication is inseparable from patient safety and meaningful partnership.
Today, Emily contributes as a patient advisor, course developer and co-writer with CAMH and the University of Toronto's Department of Family and Community Medicine. Her work also includes patient advisory contributions with the Canadian Institute for Health Information, judging for Healthcare Excellence Canada's Right Care Challenge, and patient-advisor mentor with AMS Healthcare focused on developing a framework for delivering compassionate AI for health.
Emily brings more than 15 years of experience in communications, strategy and brand leadership. Her career began in professional dance and moved through sports marketing, global advertising and public relations, including roles with MediaCom and Hill+Knowlton. In 2017, she launched ThinkHatch, a boutique consultancy providing fractional marketing support for startups, recognized by Startup Canada for the Honorary Award for Female Entrepreneur of the Year (2018).
Her writing and commentary have appeared in Healthy Debate, The Kit, Yahoo! Style, CP24 and NOW. Across these different settings, Emily's focus remains consistent: translating lived experience into language, structure and strategy that organizations can put into practice.
Across her work, Emily bridges institutional knowledge and the patient voice. She is particularly interested in inclusive health communication, complex chronic illness, digital access, transparent clinical notes and co-design that gives people genuine influence—not simply a seat at the table.
How Emily works
Starting with what people encounter in real care journeys—and treating that knowledge as expertise.
Making language, ideas and participation easier to understand and meaningfully access.
Working alongside teams to turn insight into decisions, resources and change that can be used.
Selected experience
Emily's current and recent contributions span patient advising, mentorship, digital literacy, inclusive writing and health care education.
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Keep exploring
Explore five projects across communication, digital literacy and advocacy.
Explore →Writing & researchRead Emily's work on inclusive language, transparency and chronic illness.
Explore →SpeakingExplore topics, past contexts and speaking materials.
Explore →Have a project in mind?
If you're working in health care research, education or communication, let's talk about where Emily's perspective could help.
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